Monitoring Malaysian Social Media

Over a Decade of Experience Doing Research With Twitter Data

Our Services

Twitter Audience Data Provider

State Users
Johor 60,000
Kedah 27,000
Kelantan 16,000
Klang Valley 268,000
Labuan 1,000
Melaka 21,000
Negeri Sembilan 20,000
Pahang 26,000
Putrajaya 8,000
Perlis 5,000
Penang 26,000
Perak 29,000
Sabah 21,000
Sarawak 20,000
Terengganu 17,000
Total 565,000

Are you interested in running a marketing campaign on Twitter?

We currently have a database of over 560,000 Twitter users based in Malaysia. Work with us to leverage this data for use in your campaign. With this data you can:

  • Target followers of your brand in specific states
  • Target local users based on their mentions of your brand
  • Look at monthly trending content to better understand the Malaysian market
  • Identify Twitter users who are popular with your followers, to better know your brand’s appeal and for Lookalike audience marketing

We only provide data on a consulting basis based on the nature of your campaign. We do not provide any personal tweets or location-based history for individual users.

Find Local Content and Influencers

Our database enables us to monitor common keywords and filter tweets to get local Malaysian content. If you do not have a Twitter data collection solution we can provide that as well.

The network graphs below show how users tweeting about a topic are connected by retweets and replies. By filtering the network against our database, the non-Malaysian accounts (highlighted in red) disappear. This makes it easy to see prominent influencers.

Here are some examples of filtering global tweets to find local content:

Without filtering, this was the top tweet in mentions of Mcdonalds between Apr-May 2019.

After filtering tweets against our database we can easily see top Malaysian content.

Sentiment Analysis

We have developed a generalised sentiment analysis system for Malaysian tweets which we make use of for our research and twitter monitoring services. In this example we show sentiment analysis for tweets mentioning then-Prime Minister Najib Razak in urban and rural constituencies.

This is effective for high volume conversations where there is little divergence of opinion. For deeper analysis we would recommend user opinion analyses.

User Opinion Analysis

We specialise in studying and evaluating conversations on Twitter to discover and measure opinions on political and social issues.

Our approach reveals insights that can’t be found in surveys or automated sentiment analysis.

What we do is examine individual user timelines to establish the contributing factors to their final expressed opinion on an issue.

We perform balanced sampling based on the distribution of users by state. This helps reduce the impact of high-population states on the final result, giving us a better understanding of popular opinion on an issue.

Election Results Analysis and Forecasting

We have done detailed research on how Malaysians voted in previous elections using a combination of electoral results, previous electoral rolls and social media.

Our analyses and statistics make it possible to measure support by race and age group for Federal constituencies (Parliament seats) in Malaysia.

By performing analyses between elections, we can measure the ‘swing’ or shift in support.

Recent Blog Posts

An Analysis of Opinions on Tun Mahathir, Trends in Political Interest on Facebook and Political Support by Malay Youth in Malaysia

May 15th, 2018|Analyses, Social Media|Comments Off on An Analysis of Opinions on Tun Mahathir, Trends in Political Interest on Facebook and Political Support by Malay Youth in Malaysia

1. Introduction This report is divided into the following sections: Introduction List of Acronyms An Analysis of Opinions on Tun Mahathir Working With the Opposition Following the Citizens Declaration in March 2016 An Analysis of ...

Winning Odds for Pakatan Harapan in Johor (GE14)

January 24th, 2018|Analyses|Comments Off on Winning Odds for Pakatan Harapan in Johor (GE14)

1. Introduction On January 20th 2018 a detailed listing of the 56 state seats being contested by Pakatan Harapan (PH) component parties in Johor was published by Malaysiakini (https://www.malaysiakini.com/news/409412). Based on this listing, the seat ...